Johannesburg, 12 Mar 2019
Blue Turtle Technologies, South Africa's leading enterprise technology management company, has entered into an alliance with ThreatMetrix, a LexisNexis Risk Solutions company, as reseller of its leading fraud prevention solutions. Through the agreement, the company will now be able to deliver effortless authentication through digital user identification to customers in the Africa region.
Blue Turtle will integrate the ThreatMetrix software into its fintech solutions portfolio, where it aims to assist clients in unlocking the power of fraud prevention. With ThreatMetrix ID, an advanced digital identity technology, customers can better button down their security no matter the industry.
"Mobile app and Web-based user interactions continue to increase across devices and industries. This opens the way for increasing fraudulent activity, which forces companies to look at added security to minimise their losses, plus maintain and grow their customer base without additional inconvenience and risk to customers," says Justin Arnoldi, Head of Digital Transformation at Blue Turtle Technologies.
ThreatMetrix ID uses global shared intelligence from over 185 countries to establish a unique alphanumeric ID for each user on its Digital Identity Network, whether through mobile or Web. Its advanced authentication solution uses machine learning and big data to detect, in real-time, when behaviour deviates from trusted and established connections, and when additional steps are required for customer authentication.
"Being able to identify and track the behaviour of a client not only adds layers of security, but can dramatically increase sales conversion rates and ensure that fraud, security and payment operations run more efficiently," adds Arnoldi.
ThreatMetrix can deliver universal fraud and authentication decisioning across key use cases, such as new customer onboarding, authentication for returning users and fraud prevention for digital payments.
ThreatMetrix provides an end-to-end platform for digital identity intelligence and trust decisioning, and as part of its parent company, LexisNexis Risk Solutions provides a comprehensive view of users, which spans online and offline identity attributes. It is able to detect high-risk transactions and dynamically score them, enabling digital businesses to safely grow online revenue and personalise the digital experience for trusted customers.
"ThreatMetrix is delighted to be working with the Digital Transformation team at Blue Turtle, where we will ensure that digital transactions across Africa continue to accelerate, and customers are safe in the knowledge that we are keeping the fraudsters at bay," said Marc Lee, Vice-President Sales, Europe, Middle East and Africa from ThreatMetrix. "As digital and mobile commerce in the region continues to grow, businesses need to invest in technologies that enable them to assess each and every transaction in real-time, in the context of the true digital identity of the user, based on historical data seen across multiple Web sites and apps."
Digital transformation has become a critical element of a successful e-commerce business. Blue Turtle's mission is to help clients integrate meaningful solutions to help them engage, transact, gain insight and, more accurately, predict customer behaviour. Blue Turtle can facilitate the implementation of ThreatMetrix. For more information, e-mail info@blueturle.co.za.
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