Meta’s WhatsApp Business pricing changes took effect on 1 October. Here’s what South African businesses need to know and how smarter messaging can help control costs.
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Timeline
2026
October
- 7.
September
- 18. WhatsApp automation, conversational AI and two-way messaging are reshaping enterprise customer communication in SA and across Africa, says Cellfind.
June
- 3. Local enterprises are overcoming the connectivity crunch by combining USSD, SMS and WhatsApp with zero-rated data, says Cellfind.
March
- 27. International SMS addresses operates outside the data layer, working on every handset and supporting compliance across jurisdictions.
- 5. Reverse billing applies to specific registered domains, approved IP ranges, hosted document downloads, secure web portals, payment pages and application forms.
January
- 30. South African enterprises use omnichannel strategies to drive measurable ROI, reduce costs and transform customer satisfaction scores.
