Enterprise
Your IT and marketing people should be talking
Companies with cultures where marketing and IT communicate foster innovation and accurate customer-centric results.
Business
Don't chase disruption windmills
Put people and strategy first, and disruption becomes an opportunity to harness technology.
Business
Employee amplification: Social strategy for austere times (and beyond)
Employee amplification leverages employees' personal social media networks to promote their workplaces and brands.
Digital Economy
Why does digital transformation fail?
A legacy of failed transformation projects makes this clear: it has to be about people.