First Distribution signs up Supermicro for Africa


Johannesburg, 04 Sep 2020

First Distribution, a leading pan-African distributor for cyber security, data centre, enterprise and cloud solutions, has signed an agreement to distribute Supermicro offerings into West, East, Central and South Africa.

SUPERMICRO is a global leader and leading manufacturer of high performance, highly-efficient server technology, providing end-to-end green computing solutions to the data centre, cloud computing, enterprise IT, big data and high-performance computing environments.

Tony Abrahall, Executive Director of First Distribution, comments: “The addition of Supermicro to our portfolio provides us with a strong server and storage brand across Sub-Saharan Africa. This is particularly relevant in the MSP and CSP markets, which are very high growth areas for us across the continent. We look forward to a long and successful partnership with Supermicro.”

“As we continue to expand our business across the globe, selecting the right partner plays an important role in our success in penetrating and growing our market share. First Distribution is a well-established distributor with a proven track record in the African market, who utilises their expert knowledge and extensive partner network to deliver innovative and customised solutions to their channel partners. First Distribution is therefore the perfect partner for Supermicro in East, West and Southern Africa,” says Wynand Möller, Regional Manager in Africa for Supermicro.

With its Building Block Solutions approach, Supermicro is able to provide a broad range of SKUs, so it can build and deliver application-optimised solutions based upon customers’ exact requirements.

Supermicro rapidly incorporates the latest technological innovations into its products and works closely with technology partners to deliver the latest generation of cutting-edge solutions across server, storage and networking platforms.

The manufacturer is founded and headquartered in the US, with global operations in more than 100 countries. It has annual revenue of $3.5 billion and is ranked among the Fortune 1 000 companies.

It is a leader in enterprise, cloud, artificial intelligence, Internet of things and last year shipped 1.2 million server and storage nodes.

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First Distribution

First Distribution is the leading value-added distributor in Africa. Our offering includes a product portfolio of global leading Datacentre, Cloud, Networking and Security products and services. This embraces hybrid solutions with access to any combination of on premise, private cloud and public cloud end-to-end solutions from multiple vendors. The portfolio, together with highly skilled staff to support and manage vendors with an unrivalled level of expertise, ensures that our partners have the key elements required for success. First Distribution additionally hosts one of the largest technology partner-to-partner networks in Africa allowing partners to extend the reach of their solutions across the continent.

More information on First Distribution, visit https://firstdistribution.com