Fujitsu the clear winner in Canalys Candefero EMEA Vendor Benchmark Ranking

Channel partners in the EMEA region assigned Fujitsu top marks, recognising how the company helps its partners to secure revenue and generate growth.

Munich, 01 Aug 2019
Read time 3min 00sec

Fujitsu has emerged as the strongest vendor in the channel, according to the latest Canalys Candefero EMEA Vendor Benchmark Ranking. The benchmark assesses the performance of the largest IT vendors based on feedback from channel partners in the EMEA (Europe, Middle East and Africa) region. Fujitsu came first in almost all of the 10 categories.

Channel partners assigned Fujitsu top marks, recognising how the company helps its partners to secure revenue and generate growth. Fujitsu was also top-rated for the quality of its marketing and technical support for the channel, and for making it simple for partners to collaborate. In addition, Fujitsu was highlighted as the only vendor with good channel conflict management skills.

With this outstanding result, Fujitsu's track record continues to improve year on year, with the Canalys benchmark serving as an important orientation guide and decision-making aid for the channel.

As well as demonstrating Fujitsu’s exceptional performance in all partner areas, numerous initiatives within Fujitsu's SELECT Partner Program also contributed to its excellent scores in the Canalys Vendor Benchmark Ranking. The overall outcome once again underlines the importance of the channel for Fujitsu, and reflects the appreciation of its channel partners.

Dave Hazard, Vice President: EMEIA Channel at Fujitsu, says: "The fact that channel partners once again took such a clear position in endorsing Fujitsu in the Canalys Vendor Benchmark Ranking is an important validation of our channel strategy. The ranking proves that the Fujitsu SELECT partner program, tools and processes perfectly meet the needs and expectations of our distributors, along with our Regional Sales Manager structure that assigns a personal contact to each and every partner and customer. We are fully committed to the channel and we will keep improving what we do to remain the preferred vendor for our partners in all categories.”

The Canalys vendor benchmark comparisons for infrastructure hardware looks at the following 10 metrics:

1. Ease of doing business

2. Margin retention and overall profitability

3. Generating growth through service and support opportunities

4. Usefulness of portals and electronic tools

5. Quality of technical support provided to channel partners and their customers

6. Marketing activities and lead-generation

7. Product availability and supply

8. Accreditation and specialisation programmes

9. Effectiveness of account management

10. Managing conflicts with other resellers and direct sales teams

Partners can only rate the vendors they sell, which is confirmed when they add these vendors to their company profiles. The vendor benchmark has been live since 2010 and has collected over 39 000 benchmarks. The algorithm behind the scoring remains proprietary to Canalys and its results are refreshed daily to show the latest partner feedback. This report represents the latest results, as of 1 July 2019.

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Fujitsu South Africa

The evolving nature of every business means changes, enhancements and upgrades to its data center infrastructure. Businesses are finding data center upgrades to be not only disruptive but also costly. There is a constant need to re-train and re-skill data center staff in order to effectively manage applications whilst ensuring data availability, security and energy consumption optimisation. Not to mention maintaining compliance and service level agreements.

Fujitsu South Africa’s approach to Solutions covering Servers, Storage and Integrated Systems offers the flexibility to tailor data center technologies to our customer’s specific requirements. We provide the benefits of secure, robust, future-proofed technologies from a single source supported by a unique, consultative approach. This ensures you get exactly what your organisation demands bringing true business value to companies.


Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 132,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.0 trillion yen (US $36 billion) for the fiscal year ended March 31, 2019. For more information, please see

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Steven Kramer

Channel & Marketing Manager

+27 233 5401

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Channel & Marketing Manager Steven Kramer (+27) 233 5401