Artificial Intelligence
AI: Future digital marketing guru or just another tool?
AI is a powerful ally, but it works best when combined with human creativity and oversight, says Naz Consulting International.
Artificial Intelligence
SONA 2025, AI and South Africa’s leadership: Why the national AI strategy can’t wait
Without a national AI strategy, South Africa risks losing influence in global AI conversations, says AI ethics and communications specialist Nazareen Ebrahim.
Security
Guardians of the brand: Why cyber security is your digital marketing MVP
Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.
Artificial Intelligence
Ethics meets algorithms: Navigating AI’s role in digital marketing
A notable example highlighting the risks of unethical AI use is the controversy surrounding AI-generated content that misrepresents individuals or groups.