Pinnacle is South Africa’s leading ICT distribution company built on the foundation of entrepreneurial spirit. We offer our clients a broad range of world-class technology products seamlessly delivered across an expansive footprint. Everything we do is underpinned by our technical expertise, drive and determination – we call it delivering the exceptional.

Pinnacle is an authorised and exclusive distributor for many leading vendors, allowing us to be the first to market the latest technology and ideas available.

We also manufacture products such as the Proline range of PCs, Notebooks, Monitors, Point-of-Sale products, phones, UPS and more – all specifically designed and built to meet the needs and demands of an African market.

Further to this, Modrac and our steel managed products offer a virtual ‘one stop shop’ for all your enclosure and racking requirements.

Company Overview

As a company built on the foundation of entrepreneurial spirit ‘Delivering the exceptional’ spans across everything we do. We believe that it is our technical expertise, drive and determination that sets us apart and ensures that every delivery takes place exceptionally making Pinnacle Southern Africa’s ICT distributor of choice.

Delivering the Exceptional

Pinnacle’s purpose is to provide world-class ICT products to our customers with superior technical expertise and exceptional delivery.

The philosophy is simple:

Where expertise meets drive and energy exceptional things happen.

This means:

  • Delivering exceptional service
  • Delivering exceptional products
  • Delivering exceptional knowledge
  • Delivering exceptional technology
  • Delivering exceptional experiences
  • Delivering exceptional commitment
  • Delivering exceptional teamwork

Size and Locations

Pinnacle consists of 591 employees of the 2500 + in Alviva Holdings.

Pinnacle’s footprint, scale and size allow our customers to access a broad range of world-class ICT products which we are able to deliver seamlessly throughout all major centres across the country and almost the entire SADC region. Our headquarters are in Midrand and we have branches in Durban, Cape Town, Bloemfontein, Nelspruit, Port Elizabeth, Botswana and Namibia.

In August 2015 a new SADC business division was established to facilitate our growth north of the border. The hub is headquartered in Midrand where it services and advances Pinnacle’s capacity to sell ICT products in surrounding African countries. Growth continues to take place into Zimbabwe, Zambia, Mozambique, Angola and Malawi with the long term view being expansion into east Africa, headquartered in Mombasa and servicing the horn of Africa.

We currently have 8 warehouses across Southern Africa including Namibia and Botswana.


ISO is the International Organisation for Standardisation comprising members from 150 global national standards institutes. ISO International Standards ensure that products and services are safe, reliable and of excellent quality.

At Pinnacle, all technical divisions have been ISO 9001:2015 (Quality Management) and ISO 14001:2015 (Environmental) certified. Everything from the production line all the way through to implementation, repairs, and warranty as well as the call centre, have been ISO approved for quality and environmental care.

In addition to our ISO standard compliance, all key components used during the manufacturing and repairing process, such has the high performing Proline power supplies, have been SABS tested and approved.

BEE Credentials

Pinnacle operates as one of the nine trading companies held by Alviva Holdings through DCT Holdings (Pty) Ltd and is now a Level 1 B-BBEE company with 51% black ownership, which comprises of 52.13% black voting rights, 51.03% black economic interest, 42.31% black women economic interest, 42.67% black women voting rights and 30% black women ownership. Alviva Holdings is positioned as a Black Empowered company with a 29.9% share held by Pinnacle Foundation (Pty) Ltd (RF). The 100% beneficiary of the Pinnacle Foundation (Pty) Ltd (RF) is the Pinnacle Foundation Trust. This Foundation Trust was founded by Pinnacle, and its beneficiaries are a 100% black owned.

We are fully committed to encourage historically disadvantaged resellers and partners by means of support, mentoring and incentives.

Our formal affirmative purchasing policy has resulted in BEE companies becoming the suppliers of important services like logistical support and employee training.

Proline, the pride of Pinnacle

It takes an exceptional approach to deliver the exceptional and while we put the world’s technology in your hands, Pinnacle also manufactures a local range of truly South African products including the extensive Proline range which is specifically designed for the harsh temperatures and dusty conditions of Africa.

Proline offers a range of Monitors, Point-of-Sale products, SmartPhones, PCs, Notebooks and more. These products have been specifically built to meet the needs and demands of the African market. Proline products are extremely well priced and compete at the highest level with all the brands we distribute.

The Proline range is manufactured in a contemporary ISO 9002 certified assembly line capable of producing up to 15 000 units per month. Only Tier 1 and A-grade components are used and all systems are tested with the Windows Hardware Quality Labs (WHQL) program to ensure accurate functioning with Microsoft products.


 Roxanne Coombes:

Tamsyn Foster:

Tel: +27 (0) 11 265 3000

269 16th Road, Randjespark, Midrand, Gauteng, South Africa