Cell C has become the Popstars TV talent show`s mobile network partner.
The company will enable viewers to vote for their favourite contestants via SMS and interactive voice response, enter weekly competitions and log onto the Popstars Web page via mobile phones for the next 13 weeks.
"The collaboration with Popstars is in line with the mobile network operator`s commitment to support arts and culture, and expose untapped local talent," says Talaat Laham, Cell C CEO.
"We are delighted to be able to showcase our technology and celebrate SA`s musical talent. Popstars gives expression towards untapped creative spirit of our country`s youth."
The show, which started on SABC 1 last Tuesday, will see thousands of Popstars-wannabes streaming to various audition venues cross the country to showcase their talent. The winner will walk away with a recording contract and Cell C`s surprise grand prize, to be revealed later in the show.
Share