Nick Maxwell is a cyber security and networking industry professional with a passion for learning, working and creating a better understanding of the concerns and needs of clients and partners, across several regions in a variety of verticals. Maxwell has over 13 years’ experience in the technology industry and has worked for multinational, leading technology companies. As the GM for UK, MEA and ANZ at Ava Security, Maxwell continues to grow these regions with new partnerships facing new challenges and enabling organisations to mitigate against both physical and cyber threats in what is known as "hybrid attacks", utilising Machine Learning to detect and protect against threats across a unified physical and cyber platform intelligently and automatically.