TechForum
The best CRM is the one that supports the business effectively and can adapt as its needs change, says Mark Annett, head of CRM sales and consulting EMEA at Camsoft CRM Solutions.
Channel
If all CRM systems do the same thing, why are the results so different?
Maximizer can be configured around an organisation's terminology, fields, sales stages, processes, dashboards and reporting requirements.
CX
Financial advisers need CRM to do more than store client details
Maximizer Financial Services brings client relationship information into a central environment where advisers can manage client profiles, interactions and activities.
CX
AI won't fix bad CRM data, warns Camsoft
Businesses looking to introduce AI into their customer service environments must first ensure the underlying customer information is accurate, current and consistently maintained, says Camsoft Solutions.