The best CRM is the one that supports the business effectively and can adapt as its needs change, says Mark Annett, head of CRM sales and consulting EMEA at Camsoft CRM Solutions.
Timeline
2026
October
- 13.
September
- 8. Maximizer can be configured around an organisation's terminology, fields, sales stages, processes, dashboards and reporting requirements.
August
- 31. Maximizer Financial Services brings client relationship information into a central environment where advisers can manage client profiles, interactions and activities.
- 18. Businesses looking to introduce AI into their customer service environments must first ensure the underlying customer information is accurate, current and consistently maintained, says Camsoft Solutions.
July
- 17. By combining a CRM platform like Maximizer CRM with AI-driven automation, businesses can respond faster, work smarter and deliver service that customers remember, says Mark Annett, head of CRM sales at Camsoft CRM Solutions.
- 3. The Customer Service module in Maximizer CRM transforms customer interactions into managed processes.
May
- 14. AI is transforming CRM from a passive database into an active sales assistant.
February
- 26. A properly implemented CRM system introduces discipline into the sales process, says Mark Annett, head of CRM sales and consulting at Camsoft CRM Solutions.