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New rules of customer engagement

Delivering a good CX requires an understanding of the rising expectations of today's customers and their rules of engagement.

May 2, 2019

Chatting with bots

We've become accustomed to encountering chatbots online, but it's still early days for the contact centre chatbot in South Africa.

Apr 5, 2019

I get by with a little help from a chatbot

Freshworks has taken an omnichannel approach to customer service, using chatbots to service simple requests and human interaction for more complex issues.