2:40
Jun 26, 2019

Optimising data intelligence for increased ROI

Companies must adapt by using their data intelligence in order to motivate customer behaviour and loyalty.

2:20
Nov 26, 2018

From coins to cards to apps

The retail market has become so competitive that loyalty and reward programmes are widespread and are adapted to suit current market conditions, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

2:20
Nov 13, 2018

Loyalty crucial in hospitality industry: LoyaltyPlus

Loyalty or rewards programmes are a major revenue generator in the hospitality industry, says Frik van der Westhuizen, marketing director at LoyaltyPlus.