Loyalty programmes: knowing what works

LoyaltyPlus stresses the importance of employee training, technology stakeholder involvement and the need to focus on user stories.

Jan 31, 2020

Businesses must consider loyalty programmes

Loyalty programmes facilitate the development of a relationship with each customer through multiple touch points in the organisation, says LoyaltyPlus.

Aug 6, 2019

Rewarding all that frequent shopping

Businesses reward their customers by successfully influencing their shopping experience, says Frik van der Westhuizen, marketing director at LoyaltyPlus.