Client retention through loyalty programme

Social media allows brands to engage directly with their audience and provide a platform for two-way communication, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

A company needs to show employees that they are a critical part of the business and have a direct impact on its success, says Frik van der Westhuizen, marketing director at LoyaltyPlus.

When it comes to marketing, AI can help identify new audiences while optimising spend on campaigns.