Microsoft announced as official cloud partner to SA Rugby


Johannesburg, 01 Mar 2019
Read time 1min 10sec
Microsoft will use cloud technologies to unlock new opportunities for the South African Rugby Union.
Microsoft will use cloud technologies to unlock new opportunities for the South African Rugby Union.

Microsoft South Africa has been announced as the official cloud partner of the South African Rugby Union (SARU).

According to Microsoft, the partnership will result in the transformation of the world of rugby by using cloud capabilities to unlock new opportunities for SARU in this ever-evolving world of digital transformation.

The digital revolution has unlocked new opportunities for clubs, leagues and federations to challenge the convention to re-think how sports is played, coached, watched, and experienced.

Using the cloud, Microsoft is helping sports organisations like SARU embrace digital transformation, connect with their fans worldwide, provide more personal experiences, and improve and create revenue streams.

SARU CEO, Jurie Roux says: "The partnership with Microsoft will create an opportunity for us to develop innovative solutions to do things that weren't possible previously."

"In today's hyper-connected, data-driven digital economy, sport like every other industry, is experiencing a massive digital transformation, adds Kethan Parbhoo, chief operations and marketing officer at Microsoft South Africa.

"Those who are early adopters are winning and we're proud to be the official cloud partner of a winning team. By working together with SA Rugby, we can deliver an enhanced viewing experience where passion and technology intersect," he concludes.