4:10

Creating the ‘universe of one’

Technology can take FMCG marketing to the next level, says Andrew Dawson, commercial director of MACmobile.

4:30
Jan 20, 2020

Optimising the value chain key for FMCG

Harnessing the power of live data is the only way to effectively optimise the value chain, says Andrew Dawson, commercial director of MACmobile.

3:50
Nov 14, 2019

Gearing FMCG manufacturing for the red season spike

Data is the key to successfully navigating the red season and other periods of high demand, says Andrew Dawson, commercial director at MACmobile.