In order to drive consumer behaviour and reward loyalty, companies must address the entire supply chain, says Jaco Saunders, unit lead at MACMobile.
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- 03. today
- 29. today MACMobile, an innovator of niche mobile technology solutions for the fast-moving consumer goods industry, has launched its FIELDPromote app.
- today 20. The ultimate goal for maximum efficiency and visibility is an integrated value chain where all systems communicate seamlessly, says Andrew Dawson, commercial director of MACMobile.
- 13. today While voice recognition technology is working elsewhere, Africa's many accents and dialects make success here more difficult.