Kyocera Document Solutions unveils a renewed brand identity, aligned with iconic company's vision for the years ahead


Johannesburg, 09 Apr 2019
Read time 2min 10sec

In an exercise to consolidate its image and overcome the new challenges of the technology market ecosystem, Kyocera Document Solutions announced a renewed global corporate identity.

The new brand identity reflects Kyocera Document Solutions' increasing role in helping customers capture the opportunities of the world's digital economy. It reflects the organisation's growing dedication to helping customers manage an immense volume of document information, finding insight and gaining agility, to optimise their business operations.

"The aim behind crafting a refreshed brand is to reflect our shift to a more forward-looking ethos that emphasises the company's spirit of innovation, while ensuring a powerful impact on its global audience," says Sharon Pech'e, Marketing & Communications Manager for Kyocera Document Solutions South Africa.

The core idea behind Kyocera Document Solutions' new brand identity is to put knowledge to work to drive change.

This idea expresses Kyocera Document Solutions' priority on unifying its global resources in expert talent and technology excellence to integrate hardware, software and service solutions to help customers maximise their business potential.

As it has since its founding, Kyocera places human bonds at the base of its management. A comprehensive set of communication tools, including visual gestures in a handwritten style, unique graphic icons and a bold new colour palette have been created to capture both the human and technological resources that come together to yield excellence in the design of total document solutions.

Together, these elements represent a statement of intent for what Kyocera Document Solutions is and will become in the years to come: an innovative company, unified in its efforts around the world, that actively collaborates with its partners and customers to help people and support businesses to thrive into the future.

"The new identity expresses the evolution of the brand and all that it can offer to society, placing people at the heart of Kyocera's values and objectives. We're uniquely positioned to help companies make sense of the overwhelming information that surrounds them and put knowledge to work to gain a competitive advantage." concludes Pech'e.

For more information on the renewed brand identity:

1. Brand Personality: The one factor which matters more than any other in digital branding
2. Three reasons why a brand's visual identity matters in a digital world
3. How Kyocera Document Solutions identified a need to change.

Kyocera Document Solutions South Africa

Headquartered in Midrand, Kyocera Document Solutions South Africa is a country level subsidiary of Kyocera Document Solutions and is responsible for the sales and marketing of Kyocera printers and document solutions throughout southern Africa.

Kyocera Document Solutions South Africa is renowned for its tailor-made document solutions that provide a perfect blend of premium products, software solutions and professional services that increase an organisation's workflow efficiency, enhance employee productivity, minimise environmental impact and significantly reduce operating costs.

The company offers world-class monochrome and colour printers, multifunctional products, parts and supplies, as well as software solutions.

A key differentiator for the Kyocera brand is the primary focus on overall value as opposed to only considering the initial acquisition price. Its solutions portfolio and Managed Document Services division help customers to reduce costs and environmental impact, at the same time as improving the efficiency and reliability of common business processes.

Kyocera Document Solutions is a wholly owned subsidiary of Kyocera Corporation, which is a leading manufacturer of hi-tech ceramics, electronic components, solar cells and electronic office equipment.

For further information, visit www.kyoceradocumentsolutions.co.za.

Editorial contacts
join.the.dots Ingrid Lotze (+27) 83 447 3438 ingrid@jtd.co.za
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