BUSINESS TECHNOLOGY MEDIA COMPANY
Companies
Sectors

Ford partners with Postmates on self-driving deliveries

Read time 2min 50sec
President of Global Markets Jim Farley with Jim Hackett, CEO of Ford.
President of Global Markets Jim Farley with Jim Hackett, CEO of Ford.

Ford said it will partner with delivery service Postmates as the automaker starts testing the transportation of people, food and packages using its self-driving cars.

Ford's plans challenge the ambitions of ride services companies like Uber and highlight how automakers and those with roots in the tech industry are forging separate paths to build businesses enabled by self-driving cars.

While Ford has a partnership with ride-hailing company Lyft, the automaker is focusing on moving goods itself for businesses large and small, Jim Farley, president of global markets, and Sherif Marakby, Ford's head of autonomous and electric vehicle development told Reuters in an interview.

"We're testing the business model" for goods delivery, Farley said. Initially, Ford plans to use vehicles with human drivers to test how to run services that would eventually use automated vehicles.

Ford will expand delivery partners beyond Domino's Pizza and San Francisco-based Postmates, Farley said. The automaker sees small businesses as a significant potential market and a natural next step after decades of catering to commercial van and pickup buyers, he added.

In an address at the CES technology conference in Las Vegas, Farley outlined a concept for self-driving vehicles to pick up and deliver packages from multiple small businesses on a single trip. The key for making profit, Farley said, is keeping the cars moving.

"Any time you are not carrying goods or people in this business, you are not making money," Farley said.

The automaker has not named the US city where it will begin testing its approach.

Ford intends to power its self-driving cars with plug-in hybrid systems that rely on petroleum-fuelled engines to extend range and power the electronics needed for automated driving, Farley and Marakby said.

But, top California clean air regulator Mary Nichols had tweeted her objection to that plan last month.

"Earth to Ford: what part of sustainability do you not understand?" Nichols had tweeted. "Driverless hybrid vehicles running 24/7 delivering pizza and passengers means more tons of pollution/GHGs in cities!"

Marakby and Farley said the power demands from computers and sensors can cut the range of an all-electric self-driving car by half. Ford does not plan to use full electric systems until the second generation of its self-driving vehicles, Marakby said.

General Motors (GM) has trained its resources on developing self-driving, all-electric vehicles for use as taxis in big cities. GM has said it will begin launching robo-taxi services in cities by 2019.

Waymo, Alphabet's self-driving car unit, is launching its first public tests in the suburbs of Phoenix. Waymo is currently using hybrid minivans built by Fiat Chrysler Automobiles.

Toyota on Monday used the backdrop of the CES technology show to outline plans to develop services for moving goods and people, and showed a prototype of a multi-purpose self-driving vehicle called e?Palette that it intends to begin testing in the early 2020s.

Ford has said it will launch its own self-driving vehicles by 2021.

See also