Pure Storage boosts channel commitment with dedicated distributor programme in EMEA

Enriched partnerships to further extend Pure's reach in current and new markets and deliver customer excellence.

Mountain View, Calif., 11 Apr 2019
Read time 3min 00sec

Pure Storage (NYSE: PSTG), the data solutions leader that helps innovators build a better world with data, today announces the launch of a dedicated distributor programme in Europe, the Middle East and Africa (EMEA). Reinforcing and extending Pure's commitment to a partner-centric go-to-market, the programme adds a strategic layer of support and enablement for distributors; all to drive growth, efficiently add scale and extend reach into new markets and sectors to better meet customer needs.

Another year of growth, and a Net Promoter Score (NPS) that repeatedly puts it in the top 1% of B2B companies, reinforces Pure's status as a trusted partner for customers. Whether it's leading the charge in emerging technologies such as hybrid cloud, artificial intelligence, machine learning and NVMe, Pure has been at the forefront of solving customers' challenges. In order to better focus on exceeding customer requirements, Pure is building a best-in-class distribution network, charged with enabling and growing value-added resellers in the region.

Created in partnership with existing distributors (a process that started at the Pure Global Partner Forum, held in May 2018), the new programme includes critical elements necessary for distributors to build autonomous "Pure Certified" practices. Business development incentives will be supplemented with ongoing programme investments and marketing support, in addition to systems, tools and process.

The success and development of the initiative will be overseen by a newly created, dedicated Global Distribution team at Pure, led by Scott Goree, director of Global Distribution, who recently joined from Cisco. The regional programme leads in EMEA will remain closely aligned to both the programme's execution and the local partner team, led by Matthieu Brignone, area vice-president: EMEA partners.

Goree comments: "Pure has ambitious plans to grow and scale while remaining focused on innovation, so our customers can put their data to work. To do this we need to have the right distribution partners, in the right markets, with the right skills, drive and commitment, to maximise the exciting opportunities ahead. This programme ensures we will retain and attract those who recognise the value of closer alignment and share our commitment to hyper growth and market share gains."

Ongoing communications and knowledge sharing will be deepened by an annual global distributor summit (to be held in tandem with Pure's Accelerate event in Austin, Texas in September), and an annual EMEA summit, the inaugural event having been held in Madrid last week.

Brignone adds: "Pure Storage has always been committed to a 100% partner business model that places distributors (and others) at the heart of our go to market strategy. We have worked very closely with our distributors to ensure the programme delivers what they need. It's been a very positive start to an ongoing dialogue that we know will very quickly reap rewards across EMEA."

Eric Nowak, president: Enterprise Computing Solutions, Arrow EMEA, says: "We welcome Pure's move to strengthen even further its partner-centric go-to-market approach in EMEA. While the channel community increasingly benefits from all-flash storage deployment growth opportunities, the programme provides us with strong support to enable Pure's reseller channel. Arrow and Pure have worked closely to make the dedicated distributor programme a success, with a clear focus on customer excellence."

Pure Storage

Pure Storage (NYSE: PSTG) helps innovators build a better world with data. Pure's data solutions enable SaaS companies, cloud service providers and enterprise and public sector customers to deliver real-time, secure data to power their mission-critical production, DevOps and modern analytics environments in a multi-cloud environment. One of the fastest growing enterprise IT companies in history, Pure Storage enables customers to quickly adopt next-generation technologies, including artificial intelligence and machine learning, to help maximise the value of their data for competitive advantage. And with a certified NPS customer satisfaction score in the top 1% of B2B companies, Pure's ever-expanding list of customers are among the happiest in the world.

Analyst recognition:
Gartner July 2018 Magic Quadrant for Solid-State Arrays
IDC MarketScape for All-Flash Arrays

Editorial contacts
CWDi Jacqui Jacobs (082) 778 8439 jacqui@CWDi.co.za