Johannesburg, 21 Jun 2018
Over 80% of CMOs surveyed suspect their current business models may be threatened.
The IBM Institute for Business Value, in co-operation with Oxford Economics, interviewed over 2 000 chief marketing officers (CMOs).
IBM Watson Natural Language Classifier was used to analyse their contextual responses and ascertain overarching themes.
As brand stewards and customer champions, CMOs need to strategically address how to help their enterprises compete by increasing value; creating exceptional, personalised customer experiences; and transforming corporate cultures to think and operate in truly customer-centric ways.
This is a tall order, and a considerable number of CMOs report their enterprises are struggling.
Click here to download: "The modern marketing mandate: Insights from the Chief Marketing Officer study."
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