Kaspersky Lab has introduced a new global partner programme, Kaspersky United, which enables its partners, including resellers, service providers and system integrators, to focus on selling the Kaspersky Lab services and products that match their specialisations.
They will receive access to education, sales and marketing toolkits, and benefit from a new monetary rewards scheme.
"Every company's IT infrastructure is uniquely complex. As such, businesses require IT security providers with specialised cyber security solutions and services that address specific needs, from hybrid cloud security, to defence from targeted attacks and industrial network protection," it says.
According to Kaspersky, a recent survey revealed the complexity of IT infrastructure is the factor putting the most pressure on chief information security officers. Complexity widens the attack surface, making the protection of all aspects of infrastructure increasingly onerous, as it requires specific cyber security measures.
As a result, cyber security providers may need to develop in-depth expertise in certain domains to offer customers specialised IT security solutions and services, notes Kaspersky.
The programme will enable partners to maintain and monetise their specialisations across different status levels (registered, silver, gold and platinum) in one or several domains, either by solution, such as hybrid cloud security, threat management and defence, or fraud prevention, or by services, including managed service provider (MSP), managed detection and response provider, or authorised training centre.
Ivan Bulaev, head of Global Corporate Channel at Kaspersky Lab, says: "The channel is being transformed to meet customers' expectations, with new service offerings and business models emerging.
"For instance, system integrators have established security operation centres in their data centres, and offer them as a service. We are also seeing companies specialise in niche areas, delivering specific expertise in software-as-a-service form, such as threat intelligence platforms."
In addition, he says Kaspersky is seeing a growing number of SME customers moving to an IT outsourcing model and MSP business growth following this pattern.
Kaspersky United is available now. To become a Kaspersky Lab partner or achieve a specialisation, visit the portal.
Share