Understanding where your business operates and where customers live, work, shop, wine and dine is no longer a luxury anymore, it has become a total necessity for survival in business.
This is according to Etienne Louw, MD of MapIT, who says companies are beginning to realise the value of optimising every transaction of their business.
Location-based services are very new in SA but the interest is staggering, as businesses are starting to understand the value of optimising every customer relationship management (CRM) transaction, Louw says.
Louw adds that companies are blown away by the value that 'real world position' tools create, especially in an environment where margins are under increasing pressure.
The industries that have seen the value of adopting location-based services technology are delivery companies as well as the vehicle tracking industry, he says.
“There is simply no place for CRM that is not spatially-enabled,” he notes.
Louw will talk about location-based services as an integral part of the future of CRM as well as what geographical information reveals about customers at the ITWeb CRM 2.0 Summit. The event will address key issues facing enterprises that interact with and manage customer communications.
The summit takes place on 30 August at The Forum in Bryanston and early bird bookings will receive discounted rates to the event.
Louw says adding the customer's home and work position to CRM enables service providers to become more proactive in predicting certain behaviours.
“It is, however, very important to ensure that the customers' privacy is handled with utmost care - it's critical to have total transparent opt-in from the customer,” he stresses.
For more information about the event and to reserve your seat, click here.
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