MXit has revealed a Web-based toolset that will help social media community managers use the platform as part of their overall brand strategies.
Speaking at All Amber's Mobile Web Africa event last week, Mxit's vice-president of product strategy and growth, Vincent Maher, said the browser-based toolset would be free to use and would not require any developer or coding expertise.
The social networking platform has a large, active, user base that sends over 700 million messages per day (almost double that of Twitter) and conducts over 200 000 micro-payments per day. However, it has not formed part of many brand social media strategies because there was no way to control it from the desktop, or analyse interactions without a certain amount of technical expertise, said Maher.
"Up until now, the only way to bring brands onto the Mxit platform was to build the app yourself, engage with one of the preferred developers, or have Mxit do it for you," said Maher.
"For simple community engagements that do not require specific functionality, Mxit Launch becomes another avenue to bring brands onto the platform."
Some of the functionality Maher said Mxit Launch will provide include: content publishing, interactions and moderation, free broadcast messaging with segmentation, Google Analytics integration, ad injection, micro-billing, competitions, and real money payments with Mxit Money.
The toolset is in beta testing and could be available as early as March 2013.
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