3D not a crucial TV feature

Retail Tracking Service, Virtual Strategy Magazine reports.

3D TVs accounted for 11% of all flat-panel TV sales in Q1, nearly double that of last year, and 22% of all 40+ inch sets sold were 3D.

Digital Journal says while sales continue to grow, the majority of consumers still feel 3D is not a crucial television feature.

According to The NPD Group's most recent 3D 360 Monitor survey (March 2012), just 14% of consumers interested in, or expecting to purchase, a flat-panel television in the next six months say 3D is a “must have” feature, while 68% say it's a “nice feature they may use in the future”.

As an experiential technology, displays and demos at retail are an important component to raising awareness and adoption of 3D, The San Francisco Chronicle states.

"3D has been a success for the television market from a sales perspective," said Ben Arnold, director of industry analysis for The NPD Group.

"However, few consumers cite watching content in 3D as a reason for purchasing a TV, indicating that other factors such as screen size, resolution and Internet connectivity hold more importance."