The second-largest independent animal welfare organisation, Animal Anti-Cruelty League (AACL), has chosen Connet Systems to host and support its charity Short Code 48880. "We are pleased to assist the AACL in any way we can and jumped at the opportunity to contribute our services," says CEO Brendan White. "Short Codes are very accessible, easy to use and remember, and demand very little time." Widely used for direct marketing purposes, the Short Code remains popular and assists with making donations as simple as possible with today's busy lifestyle. With the assistance of the networks, the majority of the generated revenue will go to AACL, helping to support its cause.
The AACL covers all aspects of animal welfare, from prosecuting animal cruelty, to animal adoptions. "Given the prevailing economy worldwide, it is of vital importance that we explore every fundraising avenue available to an organisation such as ours. Thanks to the efficient and caring service provided by our hosts, Connet Systems, we were able to recently launch our first SMS campaign this year," confirms Tony Guia, Chairman of AACL. "A recent estimate suggests that there may be as many as 150 000 non-profit organisations currently existing in South Africa. Of these, some 85 000 have registered with the NPO Directorate in the Department of Social Development. As one would expect to be the case, this has had an obvious marginalising effect on the amount of donor support available to each and every stakeholder. We are therefore extremely grateful for the goodwill shown to our organisation by Connet Systems and look forward to a long and fruitful partnership with them."
When accessing the short code, 48880, the user will receive a confirmation text message that the donation was received. To donate to the AACL, simply SMS "Animals" to 48880 (SMS costs R10), or for more information on how you can help, call (011) 435 0672.
Connet Systems is a leading developer of mobile services and systems specialising in SMS, USSD, mobile applications, Short Codes, mobile payments, mobisites and other mobile communication, and counts some of South Africa's largest companies among its customers. You can reach Connet Systems at (012) 348 5332 or visit www.Connet-systems.com.
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