ABC to unify broadcasting

ABC speaks of its agenda for the future of ABC's international broadcasting operations, and the call for unifying its radio and television into one strong brand, says the Gov Monitor.

Mark Scott, MD of ABC, called for a revaluation of the importance of Australia's soft diplomatic efforts and renewed investment into international broadcasting.

The plan to combine ABC's two international broadcasting arms, Australia Network and Radio Australia, into one strong brand, such as the BBC or CNN, could spearhead a more vigorous approach to broadcasting in the region that meets the demands of this new era of globalisation, said Scott.

The pay TV experience is being redefined with the integration of multiple platforms, on-demand viewing options, and the convergence of broadcast with online and mobile, reports Media.asia.

“The growing availability of pay TV, telephony and broadband packages in many markets is expanding consumption possibilities including HD, video-on-demand, interactive home shopping, time and date shifting, mobile TV and more,” says Simon Twiston Davies, CEO of the Cable and Satellite Broadcasting Association of Asia.

A survey from Frost & Sullivan suggests nearly 21% of households across 14 Asia-Pacific countries were subscribed to multiple services consisting of a combination of broadband, TV and fixed and mobile services.

Sport TV Portugal SA has been awarded the UEFA pay broadcasting rights for the UEFA Euro 2012 in Portugal, reports UEFA.com.

Sport TV has the rights for all 31 matches, of which 12 group stage matches will be exclusive to Sport TV.

It will provide coverage of the tournament with highlights of every match day. Dedicated magazine programmes and match replays will also feature. The matches will also be broadcast via the Internet and mobile devices.