PIC Solutions has been selected by Absa Bank, one of Africa`s largest financial services institutions, to develop expert application scorecards for the Absa Platinum Visa Credit Card portfolio.
The Absa Platinum Visa credit card was created in recognition of the valued high-end users of Absa`s Credit Card customer base with a view of offering them additional value and prestige. In line with the profile of the customer found in this segment, the Platinum Visa card presents a package of convenience and a unique personal financial management tool and lifestyle item to the cardholder.
In this analytical project, members of the PIC Solutions Predictive Modelling team will develop new application scorecards and work closely with Absa Card`s risk management department to ensure that the new risk models will generate improved results and decision-making.
Obakeng Khutsoane, General Manager at Absa Bank states that, "It is important for the Absa Bank to keep up with global trends and new technology used in the industry. Developing this specific scorecard, through PIC Solutions, should ensure that the customers are carefully targeted for this specifically tailored package. Absa Card aims to expand its range of premium services by introducing this credit card product. We look forward to the opportunity of working with PIC Solutions and hope to expand our presence in this target market with the help of this new scorecard."
Dave Lewis, Director of Consulting Solutions at PIC Solutions, adds, "We are delighted that Absa has selected us for the development of these application risk scorecards. We look forward to working with them, to ensure that these new scorecards effectively improve their business policies and strategies."
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PIC Solutions provides customer management solutions to a wide range of blue-chip organisations. We are experts in the fields of credit, risk and marketing and have an established track record of success powered by solutions.
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