ACTNET, the enterprise output management and content solutions company, unveiled a communications and printing solution - that is said to boost direct mail responses by up to 35% - at the Africa Print Expo, held from 22-24 August at the Sandton Convention Centre.
The GMC Inspire solution - distributed in South Africa by ACTNET - was on show at the Ricoh stand, which won the Best Mega Stand award at the Africa Print Expo.
Gary du Plooy, in charge of marketing at ACTNET, said GMC Inspire is an ideal software solution for production printing environments, "hence the invitation to exhibit on the Ricoh stand".
Du Plooy said by using GMC Inspire, users can design the most dynamic communications while controlling the content. "The solution is ideal for direct marketing because messages can be effortlessly personalised, with end-users saying that it assists to boost direct mail response rates by up to 35%."
GMC Inspire talks to almost any data source, including CRM, ERP, SAP, ECM, Web-based data - even integrating with social media sites. The solution is able to tweak and combine data on customer preferences, lifestyles and business transactions - and provides a rich, single view of each customer for relevant, targeted customer communications."
Du Plooy said GMC Inspire enables businesses to design the "innovative and dynamic" communications - including adverts and direct mail - while controlling content to ensure compliance and brand consistency.
For further information, please contact Gary du Plooy; tel. (011) 267 6444; fax (011) 267 6499; e-mail garyd@actnet.co.za.
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ACTNET
Actnet Print Concepts (ACTNET) is a privately-owned company that was established in 1987. It solves enterprise document problems fast and cost-effectively through a range of solutions, and gives its clients complete control over the printing, distribution, archiving and retrieval of all their paper and electronic documents. It has developed its own solutions specifically tailored to the document management and compliance requirements, and in addition, distributes the world's best enterprise print products and solutions.
ACTNET is rated as a level 3 contributor BBBEE company, and includes many Top 100 South African companies among its partners and customers. Details provided on request.
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