Adobe Systems SA is running the Gocreate 2011 competition, offering video, Web, photography and digital media designers the opportunity to win a share of over R300 000 in prizes.
Leonard Rabotapi, PR and marketing manager for Adobe, Sub-Saharan Africa, says organisers are expecting a “bigger and better” number of entries, largely due to the fact that the format has changed.
“We're expecting a much larger number of participants, over last year's 3 100 entries, as the categories now include a much broader section of the creative industry, namely: Web, design, video and photography.”
Rabotabi says entrants were previously divided into ranks of creative professionals, students and agencies, but this had excluded creatives such as photographers.
He adds social media will play an even greater role this year. Adobe is encouraging entrants to lobby for votes using social media tools such as Facebook and Twitter, and to use sites such as YouTube and Flickr to host their entries.
Rabotapi says entrants will need to obtain a minimum of 100 votes for their entries to be listed in the Hall of Fame. In so doing, they will be eligible for both the weekly spot prizes and the grand prizes.
“Social media sites are a fantastic way of exposing their work and getting the votes needed,” he says. Adobe has also created its own Facebook and Twitter pages for the competition, which runs until 30 September.
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