Adobe Systems South Africa today announced a major upgrade to Adobe Premiere Pro, its award-winning video editing software. Adobe Premiere Pro 1.5 includes powerful new tools that encompass the entire post-production process from DV to high de.nition (HD) video, allowing users to generate professional-grade video productions on the desktop.
Adobe Premiere Pro 1.5 is a core component of the Adobe Video Collection 2.5, which includes new versions of Adobe After E.ects, Adobe Audition, and Adobe Encore DVD (see separate releases). Together, these products deliver a complete digital video and audio post-production platform for video and audio editing, motion graphics, visual e.ects, and DVD authoring at a fraction of the cost of competing solutions.
Support for the import and export of industry standards such as Edit Decision Lists (EDL) and the Advanced Authoring Format (AAF) also is included in Adobe Premiere Pro. This enables Adobe Premiere Pro to be used in mixed editing environments where moving back and forth between editing systems is common. Adobe Premiere Pro 1.5 also supports Panasonic`s line of 24P DV cameras, which give video a .lm-like appearance.
Premiere Pro 1.5 also extends Adobe Premiere Pro software`s HD capability and will be supported by a wide range of new HD solutions from such companies as BlackMagic, Blue.sh, BOXX Technologies, Canopus, CineForm, Matrox, and 1 Beyond.
"The launch of Adobe Premiere Pro 1.5 reinforces its position as the video editing platform of choice on Windows, with impressive new features and outstanding integration with essential Adobe video products, such as After E.ects and Photoshop CS," said Bryan Lamkin, senior vice president of Digital Imaging and Digital Video at Adobe. "Adobe also leads the way in HD with the help of our partners, enabling customers to purchase a professional HD desktop system, based on Premiere Pro, for under $5000.
"With Adobe Premiere Pro 1.5, powerful new project management and creative tools expand options for editors and make managing projects easier than ever. The new Project Manager enables editors to quickly remove unused material, consolidate .les for transport or archiving and easily manage the transition between o.-line and on-line editing.
Audio enhancements improve the positioning and editing of audio clips, including new VST .lters and the Adobe Photoshop CS inspired one-click colour correction simpli.es the process of correcting colour and levels of an image, frame or entire timeline.
Animating video and graphics within Adobe Premiere Pro 1.5 is more powerful than ever. With the addition of Bezier keyframe controls, editors now have the ability to control both the path and the velocity to make for smoother, more natural animations. The newly added E.ects Favourites option enable editors to save any e.ect parameter as a preset option to use again. Adobe Premiere Pro 1.5 also includes hundreds of commonly used e.ects such as Picture-in-Picture.
Adobe Premiere Pro 1.5 is part of a tightly integrated Adobe work.ow spanning the entire post-production process. Users can create a Photoshop CS image directly in Adobe Premiere Pro to match video resolution and pixel aspect ratio. Working between Adobe After E.ects and Adobe Premiere Pro is now easier with a new copy-and-paste feature allowing users to move assets back and forth while preserving timing, motion, and e.ects information. When After E.ects is installed on an Adobe Premiere Pro system, Adobe Premiere Pro immediately recognizes supported e.ects and .lters and provides access to them from within the Adobe Premiere Pro e.ects control window.
Pricing and availability
Adobe Premiere Pro 1.5 for Windows XP will be available in the second calendar quarter of 2004 to customers in southern Africa through Adobe Authorised Resellers. The estimated street price for Adobe Premiere Pro will be R6 585.00 excl. VAT. Registered users of Adobe Premiere Pro 1.0 can upgrade for an estimated street price of R975.00 excl. VAT. Adobe Premiere Pro 1.5 is part of the Adobe Video Collection 2.5 Professional Edition for Windows XP, which also includes After E.ects Professional, Adobe Audition, Adobe Encore DVD, and Photoshop CS for an estimated street price of R13 999.00 excl. VAT. The Adobe Video Collection 2.5 Standard edition, which contains After E.ects Standard and does not contain Photoshop CS, will be available for an estimated street price of R9 365.00 excl. VAT.
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Adobe helps people and businesses communicate better through its world-leading digital imaging, design and document technology platforms for consumers, creative professionals and enterprises. Adobe`s revenue in the last .scal year exceeded $1.2 billion. For more information about Adobe, visit www.adobe.com.
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