Subscribe
About

Advertisers get mobile exchange service

Alex Kayle
By Alex Kayle, Senior portals journalist
Johannesburg, 10 Apr 2012

Advertisers get mobile exchange service

Samsung Electronics has signed a partnership deal with digital advertising company OpenX Technologies to roll out a mobile exchange service for advertisers, SunHerald.com reports.

The Samsung AdHub Market, powered by OpenX, will be available to advertisers wishing to advertise on mobile-specific inventory. The solution is expected to be released in the second half of this year.

The exchange enables application developers to maximise their ad revenue by selling their inventory to buyers who compete for each impression in a real-time auction, EON states.

Daniel Park, VP of Samsung's media solution centre, says: “Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals.”

The partnership is touted to enable brands to deliver 3D, video and other interactive advertisements into the living room via Samsung's Smart TVs, MenaFN.com says.

Worldwide mobile advertising revenue has been valued at $3.3 billion in 2011, and is estimated to grow to $20.6 billion by 2015, a 520% growth rate in less than five years, according to Samsung.

Share