CLS Is Key Part of Russian Airline`s Strategy for Improving Customer Service, Increasing Competitiveness, Boosting Revenues
Unisys Corporation today announced that Aeroflot-Russian International Airlines has selected the Unisys Customer Loyalty System (CLS) to improve customer service offerings and increase competitiveness in the global market. In a contract valued at $1.1 million, Unisys will provide CLS and services for Aeroflot to establish frequent flyer and loyalty programs.
With Unisys CLS, Aeroflot will enhance its revenue potential by delivering customized services and rewards targeted at narrow customer segments rather than broad mass markets. The offerings will have real value because they are based on customers` actual preferences, buying patterns, and travel experiences. In addition, CLS will improve Aeroflot`s information tools for forming alliances with other airlines around the world.
"With Unisys Customer Loyalty System, we can establish high-quality programs that deliver consistently excellent service to our customers," said Nikolay Lebedev, Aeroflot`s Deputy Commercial Director. "By doing so, Aeroflot will be able to attract and retain more customers and significantly increase its share of the market. Also, we will be able to form partnerships with other airlines to provide a wider range of benefits for our passengers and expanded business opportunities for Aeroflot."
Implementation of Unisys CLS is underway and expected to be completed in October 1998.
"Aeroflot is entering a new age of customer awareness, service, and marketing," said Mike McNamara, Program Director for Customer Management, Unisys Worldwide Transportation. "Unisys is very proud that they have selected our solution to support this important business strategy. The Unisys Customer Loyalty System will provide Aeroflot with a customer-centric business model and enable them to identify, acknowledge, and focus on their most valuable customers. CLS will also give Aeroflot the capability and flexibility to challenge its competitors and enable the airline to cooperate with business partners and alliance carriers on a global scale."
Unisys CLS enables airline organizations to maintain one cost-effective, automated loyalty program that is Year 2000-ready. The CLS system features static file maintenance, for easy system update and maintenance. Airline agents work through a simple graphical user interface that can be accessed 24 hours a day, seven days a week, without any scheduled downtime for database updates and system administration. The CLS system also serves as a centralized database of customer information, which eliminates having valuable information in disparate databases.
Editors note
About Aeroflot
Aeroflot - Russian International Airlines flies to 158 destinations in 93 countries and provides 60% of all the international air transport performed by Russian airlines. The company`s fleet consists of 113 airplanes. The fleet continues to be updated. This year 10 Boeing-737-400, 2 Boeing-777-200, 2 A-310-300 aircraft and one IL-96T cargo aircraft will be added for Aeroflot`s routes. More than 14,000 people work for the airline. Aeroflot has three domestic hubs in the Russian Federation and 151 representatives globally. In 1997, Aeroflot carried 3.9 million passengers and 92.2 thousand tons of cargo and mail.
About Unisys
Unisys is an information technology solutions provider that has a portfolio of information services, technologies and third-party alliances needed to help clients capitalize on their information asset to enhance their competitiveness and responsiveness to customers. Unisys expertise is founded on the strengths of three global businesses: Information Services, providing consulting, application solutions, systems integration and outsourcing; Computer Systems, providing industry-leading technologies; and Global Customer Services, delivering comprehensive services and products supporting distributed computing environments. Access the Unisys home page on the World Wide Web -- http://www.unisys.com -- for further information.
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