Every year, large corporate companies spend millions of rands on advertising to their clients. But what happens internally? How are new initiatives, new products, process innovation, and especially, training initiatives communicated to the most precious asset of any organisation... the employees?
Workforces are becoming increasingly younger. These Generation Y workers are media savvy and are bombarded by the compelling, high-quality visual material that proliferate billboards, magazines, television, the Web, cellphones and social media. How can organisations possibly hope to engage these over-stimulated minds by presenting change management in unattractive, old-fashioned ways? They deserve the same quality of communication that companies save for their external clients.
Most organisational leaders' first objection is bound to be: “But it's simply too expensive to produce high-quality, mind-blowing video animations and other change-management artefacts... except perhaps for the most important and most high profile of our initiatives”. But this is where they are wrong.
Allos, with its high-tech recoding studio, produces Hollywood-quality video clips for a wide and diverse group of corporates, which use these as internal communication to great effect - the same quality as television advertisements, at a fraction of the cost.
Change management, communication and product launches deserve the same impact and energy inside the company as they do outside. This is what the Allos studio specialises in - from detailed conceptualisation and storyboarding, audio to video, from actors to special effects, from voiceover artists to musicians and even robocopter pilots.
Allos has been delivering top-notch audiovisuals from its studios in Centurion since 2007, and in July of 2012, it will open a brand new, bigger studio with even more high-tech equipment... Hollywood, on your doorstep.
Share
Editorial contacts