JSE-listed Allied Technologies (Altron) and Ireland-based Tango Telecom, a provider of data monetisation solutions, have partnered to launch Data Retail Engine (Tango DRE) in Africa.
The companies say Tango DRE enables African mobile operators to quickly launch and monetise innovative digital services that drive consistent consumer spending on data throughout the subscriber life cycle.
"Partnering with Tango Telecom in Africa is an exciting step for us," says Mteto Nyati, Altron's group chief executive.
"We both share a common goal, which is to introduce technology solutions for mobile network operators that will enhance the communication experience for subscribers when using their mobile devices. The Tango DRE technology also addresses the subscriber's need to keep data costs the same both at home and while roaming."
Nyati notes Bytes System Integration, an Altron business unit, will promote, sell, implement, integrate and maintain the Tango DRE for customers in African markets.
"This technology will provide subscribers with a seamless and cost-effective service no matter where they connect in Africa," adds Nyati.
Dr Colm Ward, Tango Telecom CEO, says the company is delighted to partner with Altron. "We see great potential to build on our recent successes in the region, especially those in specialised roaming markets, turning previously 'silent roamers' into happy and empowered data roaming customers.
"African operators have always led the market with innovative and exciting new services and our solutions will ensure they continue to do so. By automatically matching the most relevant offers to each individual subscriber, whether they are at home or while roaming, African operators will maximise every monetisation opportunity within the subscriber lifecycle, increasing loyalty and improving spend."
Tango Telecom's Real-time Engagement solution recommends personalised offers in immediate response to a subscriber's real-time context and profile information.
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