AMD updates processors
Dubbed APUs (Accelerated Processing Units), rather than CPUs, AMD's Fusion line aims to compete with products from Intel, by offering multi-core performance and powerful integrated graphics, along with lower price points.
“Today's PC users want stunning HD graphics and accelerated performance, with all-day battery life, and that's what AMD Fusion APUs deliver,” says Chris Cloran, VP and GM, Client Division at AMD, when talking to The Wall Street Journal.
“With these new APUs, we're bringing premium features to entry-level products that let users get a richer computing experience.”
AMD has shipped more than 12 million APUs, and has sold more than five million of the popular C- and E-Series APUs in Q2 2011 alone.
The updated AMD C- and E-Series APUs meet the needs of consumers who want fast and brilliant HD streaming video, sharp photos, life-like gaming through powerful DirectX(R)11-capable discrete-level graphics, and a parallel processing engine, as well as all-day battery life.
AMD has been promoting its APU approach, propelled by the fact that its Fusion line has helped to save the bottom line. As of July, Fusion chips accounted for 50% of its mobile sales revenue, according to Physorg.com.
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