Annex Distribution, supplier of building blocks to the information, communication and digital lifestyle market, announces a fresh new look to its product profile and line-up of established global brands.
This development comes in the wake of the Sahara Group's publicised move to streamline its subsidiaries, focus on its role as a manufacturer and brand, and shift distribution operations and its end product under the Annex Distribution umbrella.
The change to the company's offering will see a much broader scope of solutions being made available as new brands, such as Sahara, are amalgamated into the fold.
Bill Gradwell, director at Annex Distribution, says the company is pleased to have reached this exciting juncture in its development.
"Annex Distribution has been meticulous in its approach to securing partnerships with established, reputable technology vendors. We have focused on bringing to the market solutions that add value; we have steadily evolved our offering and service capability to reflect changes in industry and meet the needs of our growing market segment. This strategy has materialised into elevating the profile of our distribution operation and setting the company on a new direction with the same mission and vision - only closer," he says.
Gradwell confirms stock of server, storage and desktop solutions from Fujitsu Siemens Computers, expansion on the notebook range (with full capacity to cover and support 'special build' requests) and complete coverage and supply of product across the entire spectrum of users.
This complements the company's principle line-up of the latest in mobile and wireless solutions as well as corporate networking and hardware. Resellers now have the opportunity to engage with representatives from Annex and retail in digital lifestyle product.
This includes high-definition LCD monitors, gaming PCs, and the latest in audiovisual peripheral devices and components.
"We have paid a lot of attention to our go-to-market strategy around the value range, specifically with regard to entry level Celeron, for example. However, with the increase in capacity and offering, we will add momentum to our contribution to the mid-to-high end of the market," adds Gradwell. "There is certainly an interest in entry level notebook offerings and the ability to enhance capacity; we believe this trend will continue for some time. Additionally, the tablet solution is attracting renewed interest and we are exploring possibilities of adding more products to our range."
Examples of the latest additions to the distributor's line-up include the new Fujitsu Siemens Computers' Esprimo V5535 mobile solution, powered by Intel Celeron processor technology with 80GB hard drive and TFT LCD display.
Fujitsu Siemens Computers offers a one-year collect, repair and return warranty.
For more details on products and services, contact Annex Distribution at (011) 542-2300 or click through to www.annex.co.za.
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Gauteng-based Annex Distribution (Annex) is a leading distributor of building block solutions to sub-Saharan Africa.
The company features a line card of recognised brand names, including: 3Com, AMD, BenQ, Creative Technologies, Fujitsu Siemens Computers, Hynix, IBM, Intel, LG, Matrox, MSI, Samsung and Tyan Computer Corporation.
Through established partnerships with international specialist suppliers Annex is positioned to provide value-add service and support for clients to ensure they remain in the forefront of ICT requirements and e-commerce. www.annex.co.za
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