Local IT distributor, Rectron, has entered into a partnership with LG Electronics whereby Rectron will distribute LG's range of monitors and notebooks throughout South Africa.
This distribution agreement is one of three major agreements that Rectron has finalised during the first quarter of 2007; proof that the company has begun 2007 on an excellent note.
Though LG Electronics (LGE) was established in Korea in 1958, it wasn't until March 1997 that LG Electronics SA (Pty) Ltd took over control of the marketing and distribution of LG products from the Barlows GoldStar Company. This was almost simultaneous with the launch of the LG brand onto the international and South African market to replace GoldStar.
Since then, LG has grown its annual revenue and market share in South Africa considerably and is widely recognised as one of the leading consumer electronics brands in South Africa, a fact that Rectron wishes to firmly establish in the consumer IT market.
Says Jaya Naidoo, Business Manager at Rectron: "As a preferred IT distributor, Rectron sees LG Electronics as a dedicated vendor that wants to grow its profit margins in the IT channel. Rectron plans to give LG's notebooks and monitors full exposure in terms of marketing and positioning the products to the right channels and ensuring the customers see the benefits and features of these products."
LGESA IT Division is confident that given the recent appointment of Rectron as a strategic partner, it will reach its goal as the preferred monitor and notebook brand by the end of this year. "LGESA is proud to say that with the current strategic distribution partners, we will be able to cover different levels of the channel and further expose and educate our channel about our wide product offering," says Tshepo Mosuwe, IT Sales Manager (Monitor Division).
LG Electronics' IT division is currently offering notebooks, monitors, optical storage, projectors and RMC products (recording and media consumables).
Depending on the success of Rectron and LG's partnership, Rectron hopes to extend its range of LG products beyond notebooks and monitors.
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