Core Group has been appointed the independent marketing company for Apple in southern Africa.
Core, which has been Apple`s sole distributor in the region for several years, says an independent marketing company can be described as a "virtual subsidiary".
It allows Apple the flexibility to adapt its operations to local situations in certain economies while maintaining control over the business.
Core director Rutger-Jan van Spaandonk says he is pleased with the appointment.
"We see it as a reward for the investments that we have made and as a vindication of the strategy that we have followed since our appointment as Apple`s sole distributor in 2001," he adds.
"Our enhanced role and responsibilities will give us even more scope to provide our customers with the best possible computing experience."
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