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Asus invites virtual city innovators

Jacob Nthoiwa
By Jacob Nthoiwa, ITWeb journalist.
Johannesburg, 27 May 2011

Tech giant Asus is inviting consumers worldwide to experience innovations through an engaging online game called Digiton Contest.

According to Asus, the competition, which began this month, will run until 1 July, and offers consumers a hands-on experience to test their strategic thinking capabilities.

“It revolves around the online creation of simulated digital cities (digital towns or 'Digitons') and uses eight unique Asus technologies as building blocks.”

All of these Asus innovations are featured on new P8Z68 and also P8P67 motherboards, the company says. “The participants can decide in what order to apply these technologies; in effect creating their personal Digiton with its own development path. Winning entrants will receive one of several P8Z68 motherboards as a prize.”

According to Asus, this logic highlights the fact that developing the world's finest motherboards is very much like city planning, requiring forethought, careful consideration and a focus on user (or resident) benefit and the common good.

Participants can choose to apply these features in any order in-game, resulting in a different Digiton virtual city each time, it says.

Thus, it adds, the contest is more than a competition; it is also a learning experience that explains PC technology in a friendly, accessible manner.

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