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Axis strengthens its leading market position

Lund, 15 May 2012

Axis Communications strengthens its market leader position in network video and takes the number one position in the category of surveillance cameras. This is confirmed in the latest IMS Research report.

“The report confirms our own estimates of gained market shares last year, where we presented a growth of 33%,” says Ray Mauritsson, President & CEO, Axis Communications. “We further strengthened our position by continuing our strategy, which is based on the three cornerstones; launch of innovative network video products, a well-developed partner network, and global expansion.”

Axis continues to be ranked number one and is the recognised market leader in the category of network cameras. Even in the surveillance cameras category, including analogue as well as network cameras, Axis has taken a global number one position, compared to number three in the previous IMS report.

“In line with our own predictions, IMS Research forecasts strong, long-term growth for network video products with an average yearly growth of 25% in the coming years,” says Mauritsson.

According to IMS Research, by 2016 network camera sales are forecast to account for approximately 60% of total worldwide surveillance camera sales, compared to approximately 40% in 2011.

Note to the editors:

The 2012 edition of the annual IMS Research report: “The World Market for CCTV & Video Surveillance Equipment” is based on reported data for 2011 and contains comprehensive information on all vendors providing analogue and digital video surveillance equipment such as cameras, recording solutions and video encoders.

For more information, please contact:

Margareta Lantz, Manager, Investor Relations & Corporate Communications, Axis Communications

Telephone: (+46) 0 46 272 18 00 begin_of_the_skype_highlighting FREE (+46) 0 46 272 18 00 end_of_the_skype_highlighting, E-mail: margareta.lantz@axis.com.

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Axis Communications

As the market leader in network video, Axis is leading the way to a smarter, safer, more secure world - driving the shift from analogue to digital video surveillance. Offering network video solutions for professional installations, Axis' products and solutions are based on an innovative, open technology platform.

Axis has more than 1 000 dedicated employees in 40 locations around the world and co-operates with partners covering 179 countries. Founded in 1984, Axis is a Sweden-based IT company listed on Nasdaq OMX Stockholm under the ticker AXIS. For more information about Axis, please visit its Web site: www.axis.com.

Editorial contacts

Roy Alves
Axis Communications
Roy.alves@axis.com