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Axiz has a cure for the weakest link in home cinema systems

Johannesburg, 16 May 2006

How do I get the best out of my home cinema system? This question baffles many who struggle with fuzzy pictures, popping sound and annoying static while watching their favourite movie. Axiz, leading IT infrastructure distributor, not only knows the answer to that question but can offer a very simple solution: Belkin PureAV cabling.

"Often the problem does not lie with the hardware," says Joy Britten, product manager: accessories and modems, Axiz. "The components that cause the problems we get so frustrated by are often the ones we don`t consider."

Britten says a chain is only as strong as its weakest link and if the cabling is not high-end such as Belkin PureAV, the home cinema system is not going to deliver the clear picture and clean sound quality it was designed to.

"The problem with cables out of the box is that they tend to be badly insulated. Bad insulation, in turn, allows interference from external sources which leads to poor sound and picture quality on our home cinema systems," says Britten. Often people will spends thousands of rands on their home cinema equipment, but not a few hundred extra to get top quality cabling.

Axiz provides a lifetime guaranteed solution to this nagging problem with the Belkin PureAV cables. Using the latest "Source to Sense Technology", it assures that music and film are delivered in the way the creators intended.

Belkin PureAV cables come in two series, the Blue and Silver. Both series are versatile with quad shielding, integrated strain relief and 24k gold plated connecters to enhance a superb performance. In addition, the Silver Series is shielded with Precision-Formulated Polyethylene Dielectric Material. The shielding ensures a lifetime of super strong signals. Complimenting the Belkin PureAV cables are the Belkin PureAV interconnects.

Axiz also distributes Belkin`s newest product in the PureAV series: RazorVision, the first of its kind cabling, which incorporates a real-time, video enhancement integrated circuit into an active cable.

According to Britten, digital enhancement technology used by NASA was used in production and has contributed to the creation of an unparalleled high performance active cable. The RazorVision ensures the signal, from source to screen, is crisp and clear. It also allows users to control status and level of picture clarity. The RazorVision carries the same lifetime warranty as the Belkin PureAV cables. It uses silver-plated conductors and 24k gold-plated connectors, quad shielding and impedance matched construction that ensure the crisp picture required.

If your home cinema system is not performing at its optimum perhaps you should consider what many others don`t think of. Increased contrast, brighter whites and blacks, no edged outlines and more image depth could be yours. All you need are the affordable, high-performance cables from Belkin.

For more information, please contact Axiz on (011) 237-7000 or visit www.axiz.com.

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Axiz

Axiz distributes ICT infrastructure and provides technology intelligence and innovative thinking to its business partners when they buy the quality products Axiz provides from market leaders HP, Microsoft, Intel, Kingston, LG, Lexmark, Asus, Acer and Genius, as well as its own brand Axiz.

It also carries a wide range of leading brand components and solutions. Axiz is committed to living the Five Capitals Model of Sustainability and is a pioneer, innovator and leader in its sector through the implementation of its Ledibogo Programme its Business Partner Development Programme, as well as other initiatives such as founding and supporting Inqolobane (the Employee Ownership Association Africa, www.eoaa.co.za) and Qhubeka (the Motive Power Movement, www.qhubeka.com). More information is available at www.axiz.com.

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