As with most loyalty programmes, users stand to benefit by supporting a particular brand. The same is true for the Microsoft Club, which operates on the principal that points will be awarded for every qualifying product purchased through an authorised Microsoft distributor.
"Resellers stand to receive great cash rewards by joining the Microsoft Club and operating through an authorised distributor. As soon as a reseller has accumulated over 1 000 points, the points will be exchanged for a cash reward on a regular basis," says Justin Agar, Microsoft product manager at Axiz.
Joining the club is a matter of paperwork. If you are a reseller or system builder and acquire products with the purpose of distributing them directly to end-users, simply read and accept the terms and conditions of the Microsoft Club and fill in the relevant application form. This process will take approximately two weeks.
Once approved, you will receive your membership number and password via e-mail. Log on to the site, go to Your Profile and check all your details, filling in your bank account number and officially accepting the Microsoft Club terms and conditions.
Points will be awarded for product acquisitions made during the month that you accepted the Microsoft Club terms and conditions. For example, if you accept the terms and conditions in May, you will earn points for the month of May and they will be reflected in your May account. The points are calculated on Microsoft`s fiscal calendar.
"This incentive programme is a wonderful way to boost your business with additional cash reserves," says Agar. "People are often sceptical about loyalty programmes but the Microsoft Club offers viable returns in hard cash to all approved resellers. It is also simple and easy to understand."
The following products are eligible for points:
* Microsoft Windows
* Microsoft Office
* Microsoft Server, Server CALs
* Microsoft Visual Studio, Net and MSDN
For those interested in the Microsoft Club, call Axiz on (011) 237-7000 or visit www.clubmicrosoft.com http://www.%3curl/
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Axiz is a distributor of products from market leaders HP, Microsoft, Intel, Kingston, Kalliba, LG, Lexmark, Symantec, Asus and Genius, and also carries a wide range of leading brand components and solutions. More information is available at www.axiz.com.
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