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BEE consortium acquires BCA Barcode Alliance

By DUO Marketing + Communications
Johannesburg, 02 May 2005

BCA Barcode Alliance, South Africa`s leading supplier of barcode labelling and printing equipment, has concluded the sale of a 51% stake to a BEE consortium led by Mark Alexander. As of March 1 Alexander has taken up a full-time executive position as joint MD of the company, with founder Bob Cork holding the other joint MD position.

Alexander, with a total of 25 years` experience in the IT industry, is the chairman of Customised Business Solutions and with previous directorships held in companies like Sames and Technology Executive for the World Summit on Sustainable Development. He also serves on the South African Sports Confederation Olympic Committee board and is deputy President of the Golden Lions Rugby Union.

This business is well-established and has strong growth potential," says Alexander. "With my technical background and Bob`s production expertise we`re very well-positioned to take advantage of any future moves to electronic tracking and traceability systems." The deal will help BCA Barcode Alliance cement its blue-chip client base, including major retail and manufacturing companies. It also positions the company for expansion into sub-Saharan Africa, a burgeoning market that BCA Barcode Alliance`s partners have been eyeing for some time.

"Mark`s involvement with the company has already brought benefits," says Cork. "He`s improved our internal sales process with new electronic platforms, and is driving our national sales team."

"Bob and I have complementary skill sets and work very well together," adds Alexander. "This is going to be a fruitful partnership."

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BCA Barcode Alliance

BCA Barcode Alliance provides specialised equipment for barcode labelling and printing. We have been South Africa`s premier label and print solutions provider for over 20 years, in alliance with the world`s leading brands in thermal transfer printer technology, consumables and accessories.

Our portfolio offers a complete product selection including SATO printers, ARMOR ribbons, VIP labels and a range of accessories. This is complimented by outstanding service, the cornerstone of our success, including comprehensive operator training. Our national representation ensures we are well positioned to provide the best solution for all our clients` variable information printing needs.

Editorial contacts

Ronelle van Zyl
DUO Marketing + Communications
(021) 979 0092
ronelle@duomarketing.co.za