Business Intelligence for GoldMine, the well-received Excel-based reporting solution for GoldMine users, has completed a re-branding exercise.
The same product will now be known as Business Intelligence for CRM. Excel Integration responded to a request from FrontRange Solutions, which suggested the previous name could incorrectly imply the product is endorsed by FrontRange or, in fact, belongs to its stable.
BI for CRM is actually a standalone reporting solution developed using the popular Alchemex reporting engine.
"We respect FrontRange's standpoint and have taken the re-branding opportunity to also initiate the next phase of the product," explains Excel Integration MD, Brad Bartlett. "The market can therefore soon expect to see similar template outputs for other popular CRM offerings."
The version specific to GoldMine users has been very well accepted in South Africa. Users can now replace inefficient manual-intensive Excel reports with automated Excel reporting.
Even more attractive, particularly for Africa's users, is the ability to consolidate popular financial reports, delivered via Alchemex (or Pastel BIC) with reports created in the CRM environment.
Bartlett says: "With such a large install-base of Alchemex users in accounts, it is a natural expansion to search for similar gains in other areas of the business."
Alchemex users are starting to seek the generic value of Alchemex and the product is fast becoming an affordable BI option for the small and medium sector. Template sets already exist for many popular accounting applications and recent developments include the release of Payroll and CRM templates.
Bartlett concludes: "Microsoft's recent official entrance into the BI space suggests small and medium businesses should now elevate the role of Excel as a formal business tool."
For further information, visit www.excelintegration.co.za.
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