BilltoMobile boosts its footprint
BilltoMobile CEO Jim Greenwell says direct carrier billing has been big in Asia and South Korea in particular. Greenwell says 80% of Korean people use carrier billing for purchases with the average person buying $50 worth of goods a month.
Gigaom reveals that in the US, the challenge was to migrate carriers away from premium messaging, which other mobile payment services like Zong and Boku have used in addition to direct carrier billing.
In addition, BilltoMobile has also signed a deal with Sprint, providing Sprint users the ability to bill purchases directly to their Sprint wireless bill, according to PC Mag.
Mobile payments has become an emerging trend during the latter part of 2010 and into 2011, with Square's mobile credit-card reader, MobilePay's phone-as-a-credit card service, and payment processors PayPal and Intuit trying to keep their piece of the pie.
Venture Beat says that this shows that the world is heading to a place where it's simpler to pay fro goods with a mobile phone rather than a credit card.
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