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BlackBerry competitor enters SA

By Dave Glazier, ITWeb journalist
Johannesburg, 30 Mar 2006

Dualcoms introduced Always-On Mail, the e-mail push-to-mobile technology from Seven, at a media conference in Sandton yesterday. Dualcoms is a local distributor for California-bases Seven.

Always-On Mail, an application similar to Research in Motion`s (RIM`s) BlackBerry, allows incoming e-mails to be received via push technology that brings messages automatically to a cellphone.

The technology delivers the MS Outlook suite to mobile devices, said Dualcoms CEO Andrew Dawson.

Vodacom and Verizon, he added, are trialling the application, along with 16 other companies; and five reseller clients have commercially deployed the product in the four months since Seven`s soft launch in SA.

Second only to BlackBerry

Seven, with 80 mobile operator customers worldwide, is the second largest provider of mobile e-mail solutions. RIM has 150, with Intellisync and Visto capturing slightly less than 20 each throughout the world.

This is according to a RIM presentation at the 3GSM World Congress on Mobile Technologies last month.

Seven supports 120 different handset devices, compared to RIM`s 31, the same presentation cites.

Significant benefits

Push technology automatically delivers mail to the mobile device, so synchronisation is not required. "So you don`t have to make a conscious effort to go and check your Web mail when using your cellphone," Dawson explained.

"In addition, all send, receive and delete activities will be mirrored on your desktop Outlook."

Large file size attachments can be opened, modified and forwarded with Seven, he added, without having to save the document to your handset - a feature, he claims, was not possible before version 5.0 of Seven was introduced.

Other advantages include 128-bit encryption, offline editing capabilities, compression that minimises traffic costs while maximising battery life, and the technology`s ease in configuring.

Selective channels

Choosing suitable SA channel partners is an important aspect of Dualcoms` , Dawson explained. "We`re not throwing Seven out as a free-for-all - we recognise there are quality resellers in the SA market and we plan to focus on them."

Globally, Seven has been deployed to aid mobile communication within organisations like Mitsubishi, Accenture, Toshiba, Ford, Toyota, McDonalds, KPMG, L`Oreal, and The of America, he added.

Seven is supported on the Nokia series 60, 80 and 90, the Sony Ericsson P900 and P10, the Motorola A1000, and any Microsoft-enabled Windows PocketPC, PDA or smart phone edition devices.

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