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Blue Martini Software and Seagate Software join forces for best-of-breed e-business solutions

By PR Connections
Johannesburg, 13 Oct 2000

Seagate Software, a leader in eBusiness reporting and analysis, today announced a strategic alliance with Blue Martini Software, a provider of enterprise software applications that help companies to understand, target and interact with their customers. Blue Martini Software has integrated Seagate Software`s web-enabled reporting technologies with its Blue Martini Customer Interaction System to provide customers with exceptional enterprise reporting and analysis capabilities including online analytical processing (OLAP) reporting through Crystal Reports.

"Seagate Software offers one of the most ubiquitous reporting tools available," said Jim Norman, director of product management for Blue Martini Software. "Business users that utilize this technology in conjunction with Blue Martini are product managers and other non-technical employees, so ease of use is key for eReporting functionality. Together, Seagate Software and Blue Martini give our joint customers powerful eReporting technology ultimately delivering a richer understanding of their eBusiness."

Blue Martini Software provides enterprise-scale eBusiness applications that build brands for customers including Levi Strauss & Co. and Harley-Davidson Motor Company. The Blue Martini Customer Interaction System enables companies to engage their customers on the Web, through call centers, via email, and over devices. The Customer Interaction System simplifies deployment of eBusiness strategies and accelerates customers` time to benefit, while reducing their total cost of ownership.

"Every business is evolving to become an eBusiness. eBusiness initiatives generate enormous amounts of about customers, suppliers, and partners, their buying habits and Web activities," said Andrew Handford, director of product management at Seagate Software. "However, organizations are just be ginning to understand the opportunity that enterprise reporting, analysis and distribution solutions present to help pull it all together. Blue Martini recognized this need early on by integrating our Crystal Reports technology."

Continued Handford: "For the past 15 years, Seagate Software`s core competencies in eReporting and analysis have helped customers maximize their strategic advantage. And through strategic partnerships with companies like Blue Martini Software, we have also helped thousands of other companies turn eBusiness data into a competitive advantage."

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Crystal Reports

Crystal Reports is the industry standard for desktop reporting. Currently, Seagate Software has more than 160 OEM partners, providing a wide variety of solutions including CRM, eCommerce, accounting and finance, manufacturing, telecom, healthcare, network and systems management, and more. Seagate Software`s award-winning solutions access, analyze, report and share vital corporate data throughout the entire organization.

Led by the award-winning Crystal Reports, eReporting solutions from Seagate Software deliver powerful report design, coupled with sophisticated, multi-tier report management, security, processing and delivery via the Web. For additional information about Seagate Software`s Business reporting and analysis solutions, visit the Seagate Software website at http://www.seagatesoftware.com or telephone 1-800-877-2340 (North America) or 1-604-681-3435 (International). For information on becoming a Seagate Software OEM partner, please contact the Strategic Relations Department at oeminfo@seagatesoftware.com, or contact us by telephone at the numbers above.

Seagate Software

Seagate Software, a subsidiary of Seagate Technology LLC, develops integrated business intelligence solutions, which include Crystal Analysis, Crystal Reports, Seagate Holos, and Seagate Info. Seagate Software can be found on the Web at www.seagatesoftware.com.