BMW Group has developed pinball application for Apple's iPad and iPhone which uses an interactive approach to help users understand the company's strategies for reducing CO2 emissions.
According to the German car manufacturer, the object of the game is to collect CO2 reduction points by activating Efficient Dynamics technologies.
“This shows the company's commitment to sustainability throughout the value chain come to life,” it says.
The pinball exhibit, a virtual version of the classic pinball game, was developed by the BMW Group for its sustainability exhibition, and can now be downloaded as a free application for the iPad and iPhone from the App Store.
The various elements of the pinball game represent individual technologies, which are activated by contact with the ball, thereby reducing CO2 emissions, it says.
“Additional Efficient Dynamics measures come into play at different levels and a multi-ball function in Level 3 symbolises the incorporation of all measures into the vehicle fleet, maximising the emission-reducing effect.
“Information on BMW Group Efficient Dynamics technologies can be accessed directly from the application.”
This BMW Group sustainability exhibit features the Efficient Dynamics pinball machine, a virtual water cycle, a driving simulator and an application for optimising traffic flow and is currently on display in the Munich Airport's Terminal 2 departure lounge, it points out.
According to BMW SA, sustainability is an integral part of the BMW Group's corporate strategy. The BMW Group's Board of Management defined sustainability as one of the company's core strategic principles in 2000.
“Sustainability is firmly entrenched throughout the BMW Group's entire value chain: from the development of fuel-saving and alternative vehicle concepts through clean production processes to environmentally-friendly recycling practices, it points out.
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