Born to win: nubia Neo 3 series named official co-branded gaming smartphone for Garena Free Fire

• The nubia Neo 3 series achieved co-branded co-operation with Garena Free Fire, delivering an immersive gaming journey with integrated hardware-software optimisation.

• Starting in May 2025, the nubia Neo 3 series Free Fire Co-Branded Edition launched in Southeast Asia, Latin America, the Middle East, Europe and other global markets.

nubia Neo 3 series Free Fire Co-Branded Edition.

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nubia, a highly personalised and lifestyle smartphone brand, today announced a global co-branding partnership between nubia Neo 3 series and Garena's hit mobile game Free Fire. nubia Neo 3 series is named official co-branded gaming smartphone for Free Fire, bringing together its "Born to Win" and Free Fire's "BOOYAH" spirit to provide an accessible esports-grade gaming experience for everyone.

"We are thrilled to partner with Garena Free Fire to deliver a truly elevated mobile gaming experience," said Ni Fei, SVP of ZTE, President of ZTE Mobile Devices. "nubia has always been committed to empowering gamers with cutting-edge technology. This collaboration marks a significant milestone that allows our nubia Neo 3 series to be finely tuned for one of the world's most passionate gaming communities.

nubia Neo 3 series integrates four of Free Fire's most iconic characters: Kelly, Hayato, Moco and Wukong, with each model inspired by a specific character to showcase its distinct performance strengths and visual identity. This character-driven design approach extends beyond hardware, offering comprehensive UI customisation, including themed wallpapers, icons, ringtones and in-game audio effects. The dedicated Game Space further enhances immersion with real-time touch, lighting effects and audio feedback.

nubia Neo 3 GT 5G, aligned with Kelly, is built for speed. Powered by the T9100 6nm 5G processor running up to 2.7GHz and up to 24GB dynamic RAM, it features a 6.8-inch FHD+ OLED display with 120Hz refresh rate, while an expansive 4 083mm² VC liquid cooling system maintains peak performance. Dual shoulder triggers enable millisecond-level touch response, allowing players to act instantly, translating Kelly's swiftness into a tactical advantage on the battlefield.

nubia Neo 3 5G reflects Hayato's endurance and discipline. Equipped with a 6 000mAh battery and 33W fast charging, it supports long-lasting gameplay without interruption. Its bold, esports-inspired design echoes Hayato's strength and resolve, embodying the spirit of steady, fearless competition.

Capturing Moco's intelligence and futuristic energy, nubia Neo 3 showcases a striking cyber-mecha aesthetic enhanced by RGB lighting accents. Designed to reflect Moco's signature intelligence and futuristic vision, it offers a distinctly hi-tech gaming atmosphere.

nubia Neo 3 series is engineered for gaming excellence with hardware-software optimisation. Each model is equipped with high-refresh 120Hz displays, and Z-axis linear motors for precise touch feedback, enhanced multi-layer cooling system for stability, while NeoTurbo AI Engine intelligently boosts power and stabilises frame rates during critical gameplay moments.

As the only smartphone in its segment equipped with dual gaming shoulder triggers, nubia Neo 3 series provides high sampling rates and rapid response times, enabling players to achieve more precise control of Free Fire characters. Players can fully customise trigger functions to suit their preferred play styles, such as mapping the left and right shoulder buttons to aiming and shooting actions for faster, more intuitive response. Compared to traditional touchscreen controls, the shoulder triggers significantly reduce finger interference, offering a clearer view and a competitive advantage in survival battles.

In addition, AI Game Space 3.0 offers an immersive gaming experience. Within this mode, an AI Trigger Assistant can automatically map the shoulder buttons to on-screen controls. To enrich team play and social interaction, AI Virtual Companion Demi creates interactive in-game experiences. Features like M-Yell and M-Radio for Free Fire MAX make in-game chatting more dynamic. AI Behavioral Learning System further adapts to user habits for smoother, dynamic gameplay.

nubia Neo 3 series embodies the spirit of "Born to Win", a belief in confident self-expression, fearless competition and the relentless pursuit of victory. More than a gaming smartphone, it provides an everyday companion for the young generation. It integrates professional-grade gaming capabilities with long battery life, immersive audiovisual experiences and advanced AI features, adapting to a wide range of user needs.

The "Born to Win" spirit drives innovation across its line-up. The GT series offers esports-grade performance, while the standard Neo series balances features and affordability, making premium mobile gaming experience accessible to everyone.

Starting in May 2025, the nubia Neo 3 series Free Fire Co-Branded Edition rolled out in Southeast Asia, Latin America, the Middle East, Europe and other global markets. Each device comes in exclusive packaging that fuses cyber-mecha aesthetics with street-trendy styling, creating a bold visual identity that resonates with young users worldwide. To celebrate the launch, early buyers will receive Free Fire in-game gift cards, unlocking additional rewards as they step into battle with their new device.