Communications infrastructure provider Broadlink is pondering opening a KwaZulu-Natal office, as demand for its services grows.
In addition, the company recently added voice to its current last mile telecoms alternative, which it sees as a growth path. “We want to try and expand to other regions,” says MD Mike Brown.
Broadlink recently opened a Cape Town office and now has 18 staff members. The company, a subsidiary of WBS Holdings, was launched three years ago and is celebrating its birthday this month, having signed up its first MetroNet client in 2007.
Brown says it now has more than 800 clients, and is signing up between 50 and 60 new clients monthly through direct sales and its channel of resellers. He says Broadlink will need to open an office in KwaZulu-Natal next year and will continue to expand on the back of demand from clients.
Brown says Broadlink is cash-generative, and is not looking for investors, because it does not need a funding injection. He says the biggest growth driver currently is Internet access, but voice offers growth opportunities and the company has secured a range of geographic numbers.
Broadlink provides a last mile telecoms alternative through the use of licensed microwave technology. MetroNet is a fixed-wireless point-to-point data solution that is scalable. It is used for both primary and secondary links to fulfil certain redundancy requirements.
“We are an alternative to Telkom, we are an alternative to Neotel,” says Brown.
WBS provides the licensed spectrum Broadlink uses, and has also invested in two fibre rings in Johannesburg that Broadlink rents. The company has an order book of more than R230 million, which comes from its satellite, fibre, Internet access and MetroNet offerings.
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